Exam 3 Ch. 10 Flashcards
Have to do with the way the “big picture” or overall narrative is framed and presented.
Framing Error
That result from misallocations of attention to certain parts of the situation.
Focusing errors
Reflecting inappropriate ways of describing the situation.
Stylistic mistakes
This method is used to generate and organize a large set of ideas and information pertaining to a problem situation. Collected into clusters.
Affinity Diagrams
Relatively free-form diagrams, consisting of nodes connected by arrows, are constructed by an individual or group.
Concept maps
Proctor and Gamble when one of its R & D teams spent six months trying to develop a green-striped soap that could counter collage’s successful “Irish Spring” offering.
Focusing Errors
1990s when the Tennessee Valley Authority proposed to construct a dam, but failed to consider its impact on the snail darter, a small fish whose only breeding grounds would be destroyed by the project.
Framing Errors
Research conducted in the 1990s found that this was routine practice in the plants of American auto manufacturers, where quality problems were defined in terms of the production department held responsible for the defects.
Stylistic mistakes