Ch. 15 part 2 Flashcards
The mistake of allowing their preferences for outcomes to affect assessments of their likelihood.
Wishful thinking
A measure of the logical relationship between a set of evidence and a conclusion.
Logical probabilities
the options available in a decision situation.
Alternatives
Preferences among alternatives are complicated by such influences as…
Anticipated regret, the endowment effect, and loss aversion
Assess the merits of those outcomes.
Evaluative judgments
A measure of an individual’s degree of belief in a proposition. Applicable to any outcome concerning which someone might venture an opinion.
Subjective Probabilities
Select an alternative that is good enough for current purposes.
Satisfice
Uncertainties affecting the outcomes of a choice.
Chance nodes
Influence whether an option is seen as acceptable or not.
Reference point
The eventual results or consequences of a decision.
Outcomes
What are 5 activities that are essential to effective decision making?
Think, decompose, simplify, specify, and rethink.
The task of assessing alternatives according to certain criteria is a common functional demand in problem solving.
Evaluation
Is a judgmental activity in which relevant factors are mentally weighed and combined to reach a conclusion.
Decision Making
Identified many ways in which individual decision makers violated decision theoretic norms of rationality.
Behavioral decision theory and behavioral economics
An evaluation method developed by economists is often employed in practical affairs.
Cost-benefit analysis