Exam 2, SIMPLE GUIDE Flashcards
What is the definition of “Semiotics”?
The study of signs, semiotics, concerns the principles by which signification occurs. (Study of how communication is possible)
What are the 5 key terms and principles of “Semiotics”?
- Sign
- Signifier
- Signified
- Denotative and connotative meanings
- Text
What is a “Symbol”?
Symbols are meanings that can be experiences with senses and used by organizational members to make meaning.
Can organizational members make meanings of OC through Symbols?
Yes
What is the definition of a “Sign”?
Something that can be interpreted as having meaning. Which is something other than itself. Under sign, you have ICON,INDEX,SYMBOL
What is the definition for “Denotation”?
Refers to the literal meaning of the word. The (Dictionary Definition)
What is the definition for “Connotation”?
Refers to the associations that are connected to a certain word or the emotional suggestions related to that word. (EX - The connotation for “Snake” could include evil or danger)
What is the definition for “Metaphor”?
A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable
What is a “Artifact”?
A tangible, observable entity (See,Touch,Smell,Taste (Example - The honor Code at CU. It is observable in multiple classrooms)
What is a “Practice”?
Generic and routine dimensions of communication acts. Communication is shaped by the culture of the organization. (Example - “Was that a threat?” “Yes it was”)
What is a “Code”?
A set of rules for combining / substituting signs.
What are two types of codes?
- Pragmatic Code
2. Syntagmatic Code
What is a “Pragmatic Code”?
It two signs exist in the same category, they can be substituted for each other. (Ex - A gift for teacher that got promotion)
What is a “Syntagmatic Code”?
Represents how signs could be combined in sequence. (Its a retirement party, for someone you worked with for years, You understand that things should happen in a specific sequence. (Beginning, Middle, End)
What is the definition for “Objective-Time”?
Describes linear, irreversible, and regular units that occur either once or cyclonicly. Like time of birth, time of death, seasons. (Example - “Is it time for lunch?”)
Is “Objective-Time” clock based, or event based?
Clock Based
Is “Subjective-Time” clock based or event based?
Event Based
What is the definition for “Subjective-Time”?
Socially constructed, cultural groups create different types of time that becomes shared meanings (Example - Work or family time, siesta time, prayer time)