Espagnol 61 - La publicité Flashcards

1
Q

le publicitaire

A

el publicista

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2
Q

l’annonceur

A

el anunciante

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3
Q

les recettes publicitaires

A

los ingresos publicitarios

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4
Q

la campagne publicitaire

A

la campaña publicitaria

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5
Q

une publicité

A

un anuncio

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6
Q

un spot publicitaire

A

una cuña

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7
Q

le publipostage, le mailing (????? wtf?)

A

el buzoneo

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8
Q

la publicité cachée

A

la publicidad encubierta

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9
Q

mensongère

A

engañosa

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10
Q

tromper

A

engañar

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11
Q

faire du battage

A

hacer propaganda

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12
Q

le sponsor

A

el patrocinador

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13
Q

sponsoriser

A

patrocinar

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14
Q

le support

A

el soporte

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15
Q

l’emplacement

A

la ubicacion

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16
Q

l’enseigne, l’écriteau

A

el letrero

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17
Q

le panneau

A

la valla

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18
Q

le stand

A

el puesto

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19
Q

le présentoir

A

el expositor

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20
Q

coller une affiche, afficher

A

fijar un cartel

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21
Q

un prospectus

A

un prospecto

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22
Q

une brochure

A

un folleto

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23
Q

le catalogue

A

el catalogo

24
Q

la notice

A

la documentacion

25
les annonces classées (utilité? = 0)
los clasificados
26
les petites annonces
los anuncios breves
27
le slogan
el lema
28
promouvoir (to further yeah yeah trilingue)
promover
29
le logo
el logotipo
30
la marque déposée
la marca registrada
31
le label de qualité
el marchamo de calidad
32
le label d'origine
el sello de origen
33
un produit d'appel
un producto gancho
34
contenir un message
encerrar un mensaje
35
cibler une clientèle
enfocar a una clientela
36
vanter les mérites
encarecer los meritos
37
être réussi
ser logrado
38
être abouti
ser acertado
39
avoir une portée
tener alcance
40
renforcer un produit
potenciar un producto
41
marcher
funcionar
42
se positionner
posicionarse
43
fidéliser
fidelizar
44
convaincre
convencer
45
attirer
atraer
46
captiver
cautivar
47
inciter
incitar
48
accrocher
enganchar
49
établir le contact
conectar con
50
frapper
impactar
51
interpeller
llamar la atencion
52
séduire
seducir
53
éblouir
deslumbrar
54
influencer
influenciar a
55
dérangeant
perturbador