Data Types Flashcards

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1
Q

Qualitative

A

Not numerically based
- more about observations and statements

  • Usually gained through interviews, observations, case studies
  • Provides participants’ own views, attitudes and behaviours
  • Used to identified themes
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2
Q

Quantitative

A

Numerically based

  • statistically analysed information sets
  • Gathered through surveys that have a rating scale attached to the responses.
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3
Q

Interviews

A

Are a good way to get the values, attitudes and perceptions of participants in their OWN words.

  • Questions are asked in an open-ended nature
  • Can be structured, where the questions are set and discussion is not allowed to wonder.
  • Can be SEMI-structured, where there is a small number of set questions and other questions triggered by responses can be asked of the participant.
  • Can be fixed response interviews, where limited answer options are provide, narrowing the focus to the responses.
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4
Q

Focus Groups and its problem

A

type of interview aimed at a group of participants who share their responses together.
- Used to gauge an opinion on a particular event or item.

PROBLEM - responses of participants may be influenced by group dynamics and perceived accepted answers - it can be impacted by social desirability bias.

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