Cultural issues in Psychology Flashcards
Culture
This refers to set of beliefs, practices and traditions held by a large group of people
Individualistic cultures
Typically Western, emphasises independence, autonomy and individuality
Collectivistic cultures
Typically eastern, emphasises group membership, interdependence and cooperation
Factors affecting cultural issues
Obedience
Conformity
Bystander effect
Deindividuation
Obedience
Individualistic cultures stress independence so we expect lower obedience levels. A replication of Milgram’s study found that in Jordan (a collectivistic culture) 73% of participants gave the maximum level of shock.
Conformity
Individualistic cultures are more likely to be non-conformist as individualism is not feared. Collectivistic cultures emphasise group coherence, so they are more likely to conform. In a replication of Asch’s study, a comparison between 17 countries found collectivistic cultures more likely to conform
Bystander effect
Collectivistic cultures have a strong in-group favouritism; therefore, they are motivated to help members of their group. However, they are less likely to help those not in their group. This is shown in the Piliavin study which found a higher incidence of same race helping
Deindividuation
This occurs across all cultures. Individuals disguise themself and become more peaceful or aggressive. For example, tribal warriors disguise themselves with face paint to prepare for war.