Commercialisation and Media

Question 1

Effects on the performer through commercialisation?

Answer 1

+ Full time job, promote personal brand, seen as role model, financial backing can increase participation.

-Deviant behaviour due to pressure, male over female, abled bodied over disabled, may have do do appearances and advertising they don’t like
Increased like hood of injury through more matches

Question 2

Effects on sports from commercialisation?

Answer 2

+raised profile, increased levels of funding- facilities, equipment, increased participation of young people.

-tends to be an inequality between sports, changes to format and rules have been introduced, sports and clubs can become more interested in business side than enjoyment.

Question 3

Effects on spectators of commercialistaion?

Answer 3

+wider choice of sports available to watch, investment to technology eg: Hawk eye, can watch anywhere

-Encourages spectators not performance, becomes expensive, breaks and adverts affect viewing experience
Sports become overexposed making it increasingly tedious

Question 4

Effects on society of commercialisation?

Answer 4

+able to reflect on positive values and belief’s such as sportsmanship and respect, promotes BAHL, increased facilities for public

-some sponsors aren’t suitable eg: alcohol and tobacco, draws attention to hooliganism, increased sedimentary lifestyle as watch and don’t do

Question 5

Compare coverage/ media in the 1980’s and modern day?

Emergence of Sky sport in 1990’s

Answer 5

Terresital/ pay for view- all sport for anyone// large competitions mainly only shown here.

Pay for view/ satellite- didn’t exist// Boxing and Formula 1

Radio/ dedicated sports stations- No// Radio 5 live
Radio/ local and national broadcasts- Radio2// Talksport

Magazine- Limited// Multiple magazines dedicated to specific sports
Internet- No// Widespread use

Question 6

General affects of media on sport?

Answer 6

Rules have been adapted to increase the speed of play
-The Multiball system, Badminton- have to be the server to score a point
Changes in scoring systems to create excitement
-Golden Goal was introduced
Changed competition formats
-20/20 cricket
Changed timings to suit television
-Super Sundays

Question 7

Evaluate the effects of media on sport:

Answer 7

+raise the exposure of sport and increase participation
+increased revenue and investment (EBC’S -CHANCE TO SHINE PROGRAMME-) England’s Board for Cricket
+more minority and disabled sports

• Media can promote news stories increasing ANXIETY
• Increased media coverage and “hype”= rise in hooliganism and violence.

Question 8

What’s the link between women and commercialisation?

Answer 8

Background- 20th century- expected to fulfil traditional roles and therefore has little time for free sport- women viewed as weaker sex
Stereotyping- needed to be ladylike- clothing had to be modest and was difficult to move in
Variety= less for women
Media coverage= limited/ none Discrimination= against women in sport- men’s only golf clubs

Opportunity- increased eg: 1969 Women’s FA
Media coverage increased (AO3) BUT still more coverage for men’s sport
Changed stereotypes and societal roles
Increased sponsorship= career financially viable
Increased revenue= increased prize money (AO3) BUT wage disparities are still large
Female Presenters eg: Gabby Logan (A03) BUT often young and attractive women