Chapter 9 FITB

Question 1

— are useful ways to determine the attitudes of people on particular questions, to determine the effect of some natural event, or to look for patterns of cause and effect among many variables

Answer 1

Surveys

Question 2

Designing a — is a complex procedure that shares components of research design and —

Answer 2

survey, written communication

Question 3

The first step in designing a questionnaire is to —

Answer 3

determine its purpose

Question 4

Questions may be — or —. Each has advantages and

disadvantages

Answer 4

open-ended, closed-ended

Question 5

Questions should address a single issue per item, avoid bias, offer clear

alternatives, and take into account the tendency toward —

and —

Answer 5

social desirability, acquiescence

Question 6

Common response formats are the — (3)

each of which asks for ratings of the level of a sensation or of agreement

with a statement.

Answer 6

VAS, the Likert scale, and the gLMS,

Question 7

Before collecting the data, the researcher should decide how the data will

be —

Answer 7

analyzed

Question 8

Methods of survey administration include –4–. Each has advantages and disadvantages

Answer 8

face-to-face, written, computerized, and by telephone

Question 9

Written surveys may be administered in groups, dropped off for individ-

ual completion, or —

Answer 9

mailed

Question 10

Most researchers require at least a — before they consider

a survey representative

Answer 10

50% return rate

Question 11

The — is the population that is available and actually sampled.

Each individual who falls into the – is called an —

Answer 11

sampling frame, sampling frame, element

Question 12

— is a complex skill that requires considerable training

Answer 12

Interviewing

Question 13

The randomized-response technique, in which it is impossible to identify

whether an answer is true of a particular individual, can be used to reduce the

Answer 13

social desirability bias