Chapter 8 Flashcards
a mental grouping of similar objects, events, ideas, or people
concept
a mental image or best example of a catergory.
prototype
a methodical, logical rule or procedure that guarantees you will solve a particular problem. Contrasts with the usually speedier-but also more error-prone- use of heuristics
algorithm
a simple thinking strategy that often allows you to make judgments and solve problems efficiently; usually speedier but also more error-prone that an algorithm
heuristic
a sudden realization of the solution to a problem; contrasts with strategy-based solutions
insight
a tendency to search from information that supports your preconceptions and to ignore or distort evidence that contradicts them
confirmation bias
in cognition, the inability to see a problem from a new perspective; an obstacle to problem solving
functional fixedness
an effortless, immediate, automatic feeling or thought, as contrasted with explicit conscious reasoning
intuition
judging the likelihood of events in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
representativeness heuristic
judging the likelihood of events based on their availability in memory; if an event comes readily to mind we assume it must be common
availability heuristic
clinging to beliefs even after evidence has proven them wrong
belief perseverance
the way an issues is posed; can significantly affect decisions and judgments
framing
framing choices in a way that encourages people to make decisions that support their personal well-being
nudge
the ability to produce new and valuable ideas
creativity
narrowing the available solutions to determine the single best solution to a problem
convergent thinking
expanding the number of possible solutions to a problem; creative thinking that branches out in different directions
divergent thinking