Chapter 6 Research Methods - Self-report

Question 1

Self-report - Questionnaires?

Answer 1

Pre-set list. Can use to measure DV in experiments.

Question 2

Self-report - Closed & open questions?

Answer 2

Fixed-choice or not. Quantitative data or not.

Question 3

Self-report - Evaluation of questionnaries?

Answer 3

Distribute to many people. Fixed-choice, easy to analyse. Social desirability response bias.

Question 4

Self-report - Evaluation of closed & open questions?

Answer 4

Quantitative or qualitative data, affects ease of analysis.

Question 5

Interviews - Structured questions?

Answer 5

Pre-set questions, fixed order, face-to-face.

Question 6

Interviews - Unstructured questions?

Answer 6

• No formula, just general topic.
• Questions based on responses.

Question 7

Interviews - Semi-structured questions?

Answer 7

Some pre-set questions with follow-ups.

Question 8

Evaluation of interviews - Structured interviews?

Answer 8

S - Easy to replicate.
L - Interviewer can’t elaborate/explain.

Question 9

Evaluation of interviews - Unstructured interviews?

Answer 9

S - Flexible.
L - Increased interviewer bias. Analysis more difficult.
Social desirability bias reduced by rapport.

Question 10

Designing self-report - Questionnaires?

Answer 10

Likert scale, rating scale, fixed choice.

Question 11

Designing self-report - Interviews?

Answer 11

• Standardised schedule, avoids interviewer bias.
• Comfortable setting for rapport.
• Ethical issues.

Question 12

Good questions - Overuse of jargon?

Answer 12

Don’t be too technical.

Question 13

Good questions - Emotive language & leading questions?

Answer 13

Replace ‘loaded’ phrases with neutral ones.

Question 14

Good questions - Double-barrelled questions & double negatives?

Answer 14

Ask one questions only.