Chapter 6 Research Methods - Data analysis Flashcards

1
Q

Qualitative data?

A

Written, non-numerical description of pts thoughts, feelings etc.

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2
Q

Quantitative data?

A

Expressed numerically rather than words.

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3
Q

Evaluation of qualitative data?

A

S - Rich in detail. Greater external validity.
L - Difficult to analyse. May be subjective.

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4
Q

Evaluation of quantitative data?

A

S - Easy to analyse (e.g. graphs). Less biased.
L - Narrower in meaning.

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5
Q

Primary data?

A

Collected firsthand for purpose of investigation.

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6
Q

Secondary data?

A

Collected by someone over than researcher.

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7
Q

Evaluation of primary data?

A

S - Fits the job, targets relevant information.
L - Requires time.

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8
Q

Evaluation of secondary data?

A

S - Inexpensive & easy to access.
L - Variation in the quality (e.g. outdated).

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9
Q

Meta-analysis - uses secondary data.

A
  • Statistical analysis of large number of studies.
  • Produces effect size.
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10
Q

Evaluation of meta-analysis?

A

S - Large sample, high validity.
L - Publication bias/file drawer problem.

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11
Q

Evaluation of the mean?

A

S - Most sensitive & representative.
L - Easily distorted by extreme values.

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12
Q

Evaluation of the median?

A

Less affected by extremes but not sensitive.

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13
Q

Evaluation of the mode?

A

S - Relevant to categorical data.
L - Crude, unrepresentative.

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14
Q

Standard deviation?

A

How much scores (on average) deviate from mean.

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15
Q

Evaluation of the range?

A

S - Easy to calculate.
L - Unrepresentative if there are extremes.

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16
Q

Evaluation of standard deviation?

A

S - More precise than range.
L - Distorted by extreme values.

17
Q

Bar charts?

A
  • Discrete categortical data.
  • Frequency = height of bar.
18
Q

Histograms?

A

Continuous data rather than discrete, so no space between bars.

19
Q

Normal distribution?

A
  • Bell curve.
  • Mean, median & mode at same point.
  • Tails never touch zero.
20
Q

Skewed distributions?

A
  • Negative leans right.
  • Positive leans left.