Chapter 1 Social Influence - Minority Influence

Question 1

Minority Influence - Research - Consistency?

Answer 1

If minority is consistent (synchonric or diachronic) this attracts the attention of the majority over time.

Question 2

Minority Influence - Research - Commitment?

Answer 2

Personal sacfrices show commitment, attract attention, reinforce message (augmentation).

Question 3

Minority Influence - Research - Flexibility?

Answer 3

Minority more convincing if they accept some counterarguments.

Question 4

Minority Influence - Research - Explaining the process of change?

Answer 4

3 factors make majority think more deeply about an issue. Snowball effect - minority view gathers force & becomes majority influence.

Question 5

Minority Influence - Evaluation of research - Research support for consistency? STRONG

Answer 5

Moscovici´s blue-green slides & Wood et al´s metal-analysis.

Question 6

Minority Influence - Evaluation of research - Research support for deeper processing? STRONG

Answer 6

• Pts exposed to minority view resisted conflicting view (Martin et al).
• Counterpoint - real-world majorities have more power/status than minorites, missing from research.

Question 7

Minority Influence - Evaluation of research - Power of minority influence? STRONG/WEAK

Answer 7

More people agree with minority in private.

Question 8

Minority Influence - Evaluation of research - Artifical tasks? WEAK

Answer 8

Tasks often trivial so tell us little about real-world influence.