Chapter 6

Question 1

Consumer skills

Answer 1

those capabilities necessary for purchases to occur such as understanding money, budgeting, product evaluation and so forth

Question 2

Consumer socialization

Answer 2

the process by which young people acquire skills, knowledge and attitude relevant to their functioning as consumer in the marketplace

Question 3

Consumption-related attitudes

Answer 3

cognitive and affective orientations toward marketplace stimuli such as advertisement, salespeople, warranties, and so forth

Question 4

Consumption- related preferences

Answer 4

the knowledge, attitudes and values that cause people to attach differential evaluations to product, brands, and retail outlets

Question 5

Family decisions making

Answer 5

The process by which decisions directly or indirectly involve two or more family members are made

Question 6

Family household

Answer 6

having at least two members related by birth, marriage or adoption, one of whom is the householder (a householder owns or rents the residence)

Question 7

HLC/ Occupational category matrix

Answer 7

The vertical axis is the particular stage in the Household life cycle HLC which determines the problem the household will likely encounter; the horizontal axis is a set of occupational categories which provide a range of acceptable solutions

Question 8

Household

Answer 8

all the people who occupy a housing unit a house, apartment, group of rooms, or single room designed to be occupied as separate living quarters

Question 9

Household life Cycle (HLC)

Answer 9

the family life cycles model describe the stage through which consumers pass through their lives when they have families.

Question 10

Instrumental training

Answer 10

occurs when a parent or sibling specifically and directly attempts to bring about certain response through reasoning or reinforcement

Question 11

Mediation

Answer 11

occurs when a parent alters a child’s initial interpretation of or response to a a marketing or other stimulus

Question 12

Modeling

Answer 12

occurs when a child learns appropriate, or inappropriate, consumption behavior by observing other

Question 13

Nonfamily Household

Answer 13

householder living alone or exclusively with other to whom they are not related to

Question 14

Piaget’s stages of cognitive development

Answer 14

widely set of stages of cognitive development

Question 15

Piaget’s stages of cognitive development Stage 1

Answer 15

the period of sensorimotor intelligence (0-2 years): During this period the behavior is primarily motor. The child does not yet think conceptually though cognitive development is seen

Question 16

Piaget’s stages of cognitive development Stage 2

Answer 16

The period of preoperational thoughts (3-7 years): this period is characterized by the development of language and rapid conceptual development

Question 17

Piaget’s stages of cognitive development Stage 3

Answer 17

The period of concrete operations (8-11 Years): during these years the child develops the ability to apply logical though to concrete problems

Question 18

Piaget’s stages of cognitive development Stage 4

Answer 18

The period of formation operations (12-15 years): during this period, the child’s cognitive structure reach their greatest level of development and the child becomes able to apply logic to all classes of problems.

Question 19

Step Family

Answer 19

married couple family household with at least one child under the age of 18 who is a stepchild (ex a son or daughter through marriage)

Question 20

Traditional Family

Answer 20

a married opposite-sex couple and their own or adopted children living at home