Chapter 20

Question 1

children’s advertising review unit (CARU):

Answer 1

the American advertising industry’s primary self-regulatory body, the National Advertising Division (NAD) of the council of Better Business Bureaus, maintains a special unit to review advertising aimed at children.

Question 2

children’s online privacy protection act (COPPA):

Answer 2

concerns over the invasion of children’s privacy October 1998, authorized the FTC to develop specific rules to implement the provisions of the act

Question 3

corrective advertising

Answer 3

advertising run by a firm to cause consumer to unlearn inaccurate information they acquired as a result of the firm’s earlier advertising

Question 4

external reference price

Answer 4

is a price provided by the manufacturer or retailer in addition to the actual current price of the product

Question 5

pragmatic implications

Answer 5

are the implied meanings that are neither directly stated nor logically implied that consumer derive when interpreting language in a practical way.

Question 6

Privacy Policy-

Answer 6

post a clear and comprehensive online privacy policy describing their information practice for personal information collected online from children

Question 7

Parental Notice

Answer 7

provide direct notice to parents and obtain verifiable parental consent, with limited exceptions before collecting personal information online from children

Question 8

Parental consent

Answer 8

giving parents the choice of consenting to the operator’s collection and internal use of a child’s information, but prohibit the operator from disclosing that information to third parties unless disclosure is integral to the site of service in which case, this must be made clear to parents

Question 9

Parent access-

Answer 9

provide parents access to their child’s personal information to review and/ or have the information deleted.

Question 10

Parental prevention

Answer 10

give parents the opportunity to prevent further use or online collection of a child’s personal information

Question 11

Confidentiality

Answer 11

maintain the confidentiality, security, and integrity of information is collect from children including by taking reasonable steps to release such information only to parties capable of maintain its confidentiality and security

Question 12

Data retention and deletion

Answer 12

retain personal information collected online from a child for only as long as is necessary to fulfill the purpose for which is collected and delete the information using reasonable measures to protect against its unauthorized access or use