Chapter 3 Flashcards
Achievement role
performance criteria over which the individual has some degree of control
Ascribe role
an attribute over which the individual has little or no control
Cause-Related Marketing (CRM)
marketing that ties a company and its products to an issue or cause with the goal of improving sales or corporate image while providing benefits to the cause
Culture Values
widely held beliefs that affirm what is desirable
Enviropreneurial Marketing
environmentally friendly marketing practice, strategies and tactic initiated by firms to achieve a competitive differentiation
Gender
are used interchangeably to refer to whether a person is biologically a male or a female
Gender Identify
refers to the traits of femininity expressive traits such as tenderness and compassion and masculinity instrumental traits such as aggressiveness and dominance
Gender roles
are the behaviors consider appropriate for males and females in a given society
Greenwashing
: a firm promotes environmental benefits that are unsubstantiated and on which they don’t deliver
Modern gender orientation
a marriage in which husband and wife share responsibilities. Both work, and they share homemaking and childcare responsibilities
Traditional gender orientation
a marriage in which the husband assume the responsibility for providing for the family and the wife run the house and takes care of the children
Voluntary Simplicity
consumers efforts to reduce their reliance on consumption and material possession
Green Marketing
marketers have responded to Americans’ increase concern for the environment. Green marketing generally involves developing products who production, use, or disposal is less harmful to the environment than the traditional versions of the product; developing product that have a positive impact on the environment or typing the purchase of a product to an environmental organization or event.
