Chapter 13

Question 1

Antecedent States

Answer 1

features of the individual person that are not lasting characteristics, such as a momentary mood or condition

Question 2

Atmospherics

Answer 2

the process manager use to manipulate the physical retail environment to create specific mood response in shoppers

Question 3

Communication Situation

Answer 3

any kind of situation where communication is taking place. The situation in which consumer receive information has impact on their behavior

Question 4

Disposition Situation

Answer 4

Disposing product package after or before use. This can create significant social problem as well as opportunities for marketers.

Question 5

Embarrassment

Answer 5

a negative emotion influence by both the product and the situation

Question 6

Moods

Answer 6

feeling states that are generally not tied to a specific event or object

Question 7

Physical Surroundings

Answer 7

include décor, sounds, aromas, lighting, weather, and configuration of merchandise or other material surrounding the stimulus object. Physical surroundings are widely used type of situational influence particularly for retail application

Question 8

Purchase situations

Answer 8

A component of external influences on consumer buying behavior that represent the circumstance such as environment, emotional state or time pressure a person is experience when faced with a purchase decision.

Question 9

Ritual Situation

Answer 9

socially defined occasion that triggers a set of interrelated behavior that occur in a structured format and that have symbolic meaning

Question 10

Servicescape

Answer 10

describing a service business such as hospital, bank or restaurant

Question 11

Situational influence

Answer 11

all the factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior.

Question 12

Social Surrounding

Answer 12

the other individuals present in the particular situation

Question 13

Store Atmosphere

Answer 13

the sum of all the physical features of a retail environment

Question 14

Task definition

Answer 14

the reason the consumption activity is occurring

Question 15

Temporal perspectives

Answer 15

situational characteristics that deal with the effect of time on consumer behavior

Question 16

Usage situations

Answer 16

with who and when the consumption is made.

Question 17

Program Context

Answer 17

moods can play an important role in the communication situation and relate to the nature of the programming surrounding the focal ad

Question 18

Momentary Condition

Answer 18

reflect temporary states of being