Chapter 5

Question 1

Acculturation

Answer 1

the degree to which an immigrant has adapted to their new culture

Question 2

Born-again Christians

Answer 2

characterized by a strong belief in the literal trust of the Bible a very strong commitment to their religious beliefs having had a born again experience and encouraging others to believe in Jesus Christ

Question 3

Ethnic subcultures

Answer 3

those whose members unique shared behaviors are based on a common racial language or national background

Question 4

Event marketing

Answer 4

creating or sponsoring an event that has a particular appeal to a market segment

Question 5

Regional subcultures

Answer 5

arise as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled in each region and significant social and political event

Question 6

Religious subcultures

Answer 6

the different religion in America prescribe differing values and behaviors. religious group are a common subculture in society – one that has overwhelming influence on their followers

Question 7

Secular society

Answer 7

that is the educational systems government and political process are not controlled by a religious group and most people’s daily behaviors are not guided by strict religious guidelines

Question 8

Subculture

Answer 8

is a segment of a larger culture whose members share distinguishing value and patterns of behavior.