Chapter 2 Flashcards
Cultural values
widely held beliefs that affirm what is desirable
Culture
is the complex whole that includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society
Demographics
describe a population in terms of its size, structure and distributions. Size refers to the number of individuals in society. Structure describes the society in terms of age, income, education, and occupation. Distributions refer to the physical location of individuals in terms of geographic region and rural, suburban and urban locations.
Environment-oriented values
prescribe a society’s relationship to its economic and technical as well as its physical environment
Glocalization
global localization (taking your global marketing strategy and making it relevant to the local audience to increase engagement, conversion and loyalty.
Glocalization
the process by which business or the organization develop international influence or start operating on an international scale
Guanxi
translated as personal connections/ relationship on which an individual can draw to secure resources or advantages when doing business as well in the course of social life. Its main characterizes are 1. The notion of a continuing reciprocal relationship over an indefinite period of time, 2. Favors are banked, 3. Its extends beyond the relationship between two parties to include other parties within the social network it can be transferred, 4 the relationship network is built among individual not organizations, 5 status matter – relationship with senior will extend to his subordinates but not vice versa and 6 the social relationship is prior to and a prerequisite to the business relationship
Instrumental Materialism
the acquisitions of things to enable one to do something
Monochronic time perspective
inescapable, linear and fixed in nature. It’s a road reaching into the future with distinct, separate sections hours, days, weeks, etc. Time is seen almost as a physical object; we can schedule it to waste it, lose it and so forth. Person des one thing at a time, we have a strong orientation toward the present and the short-term future.
Monochronic time perspective
Events are scheduled one at a time, with one event following another. In a monochronic culture, this type of schedule makes precedence over interpersonal relationships. These cultures emphasize schedule, punctuality and preciseness.
Nonverbal communication systems
the arbitrary meanings a culture assigns actions, events, and things other than words
Norms
rules that specify or prohibit certain behaviors in specific situations
Other-oriented values
reflect society’s view of the appropriate relationship between individuals and groups within society
Personal Space
the nearest that other can come to you in various situations without you feeling uncomfortable
Personal Space
The physical space immediately surrounding someone, into which any encroachment feels threatening to or uncomfortable to them
Polychronic time perspective
view time as being less discrete and less subject to scheduling. Simultaneous involvement in many activities is natural. People and relationships take priority over schedule, and activities occur at their own pace rather than according to a predetermined timetable. Such cultures have an orientation toward the present and the past
Polychronic time perspective
a culture does many things at once. Their concept of time is free-flowing and changes depending on each situation. Distractions and interruptions are a natural part of life and have to be taken in stride.
Power Distance
to the degree to which people accept inequality in power, authority, status and wealth as natural or inherent in society
Purchase Power Parity (PPP)
is a measurement of prices in different countries that use the price of specific goods to compare the absolute purchasing power of the countries currency. Compare economic productivity and standards of living between countries
Sanctions
penalties ranging from mild social disapproval to banishment from the group
Self-oriented values
reflects the objectives and approaches to life that individual members of society find desirable
Terminal Materialism
the acquisition of items for the sake of owning the item itself
Verbal communication systems
language, both written and spoken. Refers to the use of words
