Chapter 3: Copeting In Global Markets Flashcards
Exporting
Selling products to another country
Importing
Buying products from another country
Free trade
Movement of goods and services among nations without political or economic barriers
Comparative advantage theory
States that a country should sell to other countries those products that it produces most efficiently, and buy from other countries those products it cannot produce as efficiently
Absolute advantage
If it has a monopoly or is able to produce it more efficiently than all other countries
Balance of trade
Nations ratio of exports to imports
Trade surplus
Occurs when the value of the countries exports exceeds that of its inputs
Trade deficit
Occurs when the value of the countries imports exceeds that of its exports
Balence of payments
Difference between money coming into a country (from exports) and money leaving the country (for imports) plus money flow from other factors (foreign aid, military, tourism)
Strategies for reaching global markets
(Least amount of commitment, control, risk, and profit potential) Licensing Exporting Franchising Contract manufacturing International joint venture and strategic alliance Foreign direct investment (Most)
Licensing
Global strategy in which a firm (the licensor) allows a foreign company (the licensee) to procure its products in exchange for a fee
Contract manufacturing
A foreign countries production of private label goods to which a domestic company than attaches its brand name or trademark
Joint venture
A partnership in which two or more companies (often in different countries) join to undertake a major project
Strategic alliance
Long term partnership between two or more companies established to help each company build competitive market advantages
Foreign direct investment
The buying of permanent property and businesses in foreign nations
Foreign subsidiary
Company owned in a foreign country by the parent company
Multinational corporation
An organization that manufactures and market products in many different countries and has multinational stock ownership and management