Chapter 2 Flashcards
theory
a set of statements that explain a particular phenomenon; must be repeatedly tested and proved
paradigm
a belief system that represents a particular worldview; nomological net
hypothesis
a supposition or proposed explanation
method
the specific ways that scholars collect and analyze data which they then use to test their hypothesis
Social science approach
Type: behaviorist
Methods: quantitative
Goal: predicting behavior
Key elements: snapshots of phenomena
Interpretive approach
Type: humanist
Methods: qualitative
Goal: explore and explain the world around us
Key elements: individualizes/specific scope
Critical approach
Type: humanist
Methods: quantitative
Goal: to change society for the better
Key elements: power dynamics
Quanitative Research
uses data and numerical indicators
Ex: surveys and lab experiments
Qualitative research
uses non-numeric data
ex: ethnographic field studies, content analysis, rhetorical analysis
naturalistic setting
the real world, not a laboratory
social penetration theory
proposes that relationships develop through increased self-disclosure
demand withdrawal
an interaction pattern where one partner demands change and the other becomes defensive/withdrawn
defensive communication
behavior that occurs when an individual perceives or anticipates a threat from another individual
cultural communication
communication patters found within a specific community
member checking
obtaining feedback from respondents to help improve the accuracy of search results
