Chapter 12 Flashcards
Rhetorical Critic
An informed consumer of rhetorical discourses who is prepared to analyze rhetorical texts
Aristotle’s Definition of Rhetoric
The art of finding, in any given situation, all of the available means of persuasion
Aristotle’s Definition of a Rhetor
any speaker → can be a person, corporation, organization, or government entity
Inartistic Proofs
Hard evidence → facts, statistics, oaths, documents, contracts, constitutions, etc
Artistic Proofs
Ethos: credibility
- inherent in or created by the speaker
Pathos: Emotion
- channeling emotion
- understanding the emotional capacity of the audience
Logos: logic
- general reasoning or argumentation
Four Functions of Rhetoric
- Reaffirming Cultural Values
- Increasing Democratic Participation
- Bringing About Justice
- Prompting Social Change
Public Sphere
the arena in which deliberative decision making occurs through the exchange of arguments and ides