Chapter 11 Flashcards
Motivation
Physiological and psychological processes underlying initiation of behaviours directing organism to a specific goal
Homeostasis
Body’s physiological process to maintain consistent internal states in response to outer environment
Drive
Biological trigger that tells us we may be deprived of something and causes us to seek it
Incentives
Stimuli we seek out in order to reduce drives
Allostasis
Motivation from anticipating future needs
Hypothalamus
Nuclei on bottom of brain involved in regulating motivation and homeostasis via hormones
Sensitive to changes in glucose
Lateral:On
Ventromedial:Off
Paraventricular:Inhibits
Anterior Cingulate Cortex
Emotional processing
Activated by fatty foods
Orbitofrontal Cortex
Links food taste, texture with feelings of reward
Cognitive Influences for food
Unit Bias: Assumption that the unit of sale or portion size is appropriate amount to consume
Marketing
Social Context for food
Social Facilitation: Eating more for particular role or expectation
Impression Management: Eating less to seem polite
Modelling: Eating what someone else is to fit in
Obesity
Food intake exceeds energy expenditure
60% males and 45% females overweight
Anorexia Nervosa
Self starvation
Intense fear of weight gain and body dissatisfaction
Denial of health issues associated with low weight
Bullimia Nervosa
Periods of food deprivation, binging, purging
Impulsive
More likely to enter treatment programs
Disorders of Eating
Higher levels of stress
Perceived loss of control
Lack of control implicates development of disorder
Social factors: Peers, friends family, social media
Effects of Eating Disorders
Anorexia: Increased amygdala activity (fear, emotional arousal) with words related to body image
Bulimia: Increased activity in medial frontal lobes (emotional processing) when presented images of overweight bodies compared to thin ones
General: Activation in insula (disgust) when compared to idealized models
Libido
Motivation for sexual activity and pleasure
Intrasexual Selection
Members of same sex competing for mating opportunities with opposite sex
Evolutionarily advantageous
Intersexual Selection
Members of one sex selecting partners based on desirable traits
Typically males attract females
Mate Selection
People prefer mates appearing healthy (more fertile, good genes)