Chapter 10 Flashcards
Cognition
Mental activities and processes associated with thinking, knowing, remembering, and communicating info.
can include complex thinking and other psychological/emotional processes
Concepts
mental grouping of similar objects, events, states, ideas, people, etc.
can be represented and communicated by an image
How do we learn/form concepts
We think we learn a concept by definitions
Often, we form concepts by developing prototypes: mental images of the best example of a concept
ex: drawing a triangle
When prototypes fail us
When examples stretch our definitions (is a stool a chair?)
Boundary between concepts is fuzzy (judging blue-green colors or if tomato is a fruit)
Examples contradict prototype (penguin is a bird)
Problem solving
thinking we do to answer a complex question or figure out how to resolve unfavorable situation
ex: trial and error, algorithm, heuristic, insight
Trial and Error
Problem solving strategy
trying various possible solutions, if that fails trying others
ex: wander supermarket looking for applejuice
Algorithm
Problem solving strategy
step by step strategy for solving a problem, methodically leading to a specific solution
ex: create methodical path to make sure you check every aisle
Heuristic
Problem solving strategy
Short-cut, step-saving strategy or principle which generates a solution quickly (possibly in error)
ex: check only related aisles
Insight
Problem solving strategy
A sudden realization/leap forward in thinking that leads to a solution
Insight: the “aha” moment
“aha” and feel satisfaction when answer comes to us
participants monitored by fMRI and EEG
1. extra frontal lobe activity (trying to solve)
2. experience “aha” moment and state the answer
3. burst of activity in right temporal lobe
Obstacles to effective problem solving
Confirmation bias
Fixation/mental set
Heuristics
Heuristics as an obstacle to problem solving
help solve problems quickly but can lead to mistaken conclusions
Confirmation bias
tendency to search for info. that confirms our current theory, disregarding contradictory evidence
tendency to ask even number, not something that would disprove
Fixation
tendency to get stuck in one way of thinking; inability to see problem from new perspective
ex: fixation triangles only in 2D
Mental set
tendency to approach problems using a mindset (procedures and methods) that have worked previously
ex: perhaps from past experiences we assume 2D arrangement
Intuition
quick acting automatic source of ideas instead of careful reasoning
Intuition errors
- the availability heuristic
- overconfidence
- framing
The availability heuristic
when we estimate the likelihood of an event based on how much its available as a mental reference
ex: thinking winning at a slot machine is likely because we vividly recall the times we’ve won before