Business objectives Flashcards
Objective
desired outcome or specific reult that a business intends to achieve
To make profit
Profit is what is left after expenses have been deducted form revenue
To increase Marketshare
the porportion of total of sales in a given industry that is controlled or held by a business, calculated at a specific time period
how to increase market share
price
advertsing
create a larger range of products
to improve effeiceny
How well a business uses its resources to achieve objectives
The aim is to minimise the resources needed and maximise the output generated from the inputs. This leads to waste minimisation and reduced costs (more profit).
How to do so?
Technology
Highly skilled employees
Quality inputs
to improve effectiveness
the degree to which a business achieves it stated objective
to fulfil market need
being specific and targeting unmet needs for particular market
Geographic areas
Demographics (Groups of people)
Niche markets (specialised products)
to fulfil social need
Aim to make the world a better place as well as making a profit
This objective best fits social enterprises
to meet shareholder expectations
Think of this as a combination of the other objectives
For example, shareholders of QANTAS expect:
Increased profits (to increase their share dividends)
Increased market share (taking customers from Emirates)
Fulfilling market need (flying to small rural areas)
Fulfilling social need (reduced carbon emissions from fuel)
strategies
how the company is going to achieve it goal
Vision and Mison statement
Vison statement- states what the organisation aspire to be
Mison- states why organisations exist, it purpose and what it will do to achieve business objective