Business Insight Flashcards
What is a business case and what is its key purpose?
A presentation of the rationale and justification for initiating a project or task
Its key purpose is to gain buy-in from stakeholders
What must a TD professional do when creating a business case?
Gather data, define a rationale, and deliver supporting arguments
What does a business case include?
- definition of the situation
- the benefits
- the costs
- a timeline
- the impact on the organization (which helps in convince leaders to support the initiative)
Who is the primary audience for a business case?
Senior leadership team, though others benefit from it, as well
What are the 5 steps for creating a business case?
- Examine org’s strategic priorities and clearly define the situation, need, and opportunity in terms of priorities.
- Identify possible solutions and how TD can contribute to org priorities.
- Quantify benefits
- Forecast costs
- Incorporate financial, economic, and org data
- Determine risks/issues for each solution - Analyze and compare all solutions. Base analysis on predetermined criteria and document data and analysis.
- Best practice is to only present projects where value is positive - Select best solution and determine details.
- Define metrics that support influence on top and bottom lines
- Determine where most impact will occur
- Create approx. budget (no one expects exact numbers) - Describe implementation plan.
- Tap into network for data and examples that can be used as benchmarks
2 things to keep in mind when presenting to senior leaders
- Present info in a way that org’s financial leaders will understand
- Demonstrate TD’s impact/ROI, such as on org’s revenue and margin
To do these, focus on how the business case creates org value
Standard business case format (8)
- Executive summary
- Current situation
- Initiative description
- Environmental analysis or alternatives
- Business and operational impacts
- Preliminary risk assessment
- Cost/benefit analysis
- Implementation timeline and strategy
What is the relationship between a comm strategy and a business case?
A business case may be part of a broader communications strategy
Fundamentals of a TD communications strategy
- incorporate information about a program or initiative
- determine the audience
- identify methods available
- establish a timeline
What additional 2 things should a comm strategy include?
- An action plan
- economic, financial, and org data necessary for buy-in
What is a strategic planning?
the process of systematically organizing plans, a process in which leaders use past experience as a filter for future decisions
a strategic plan outlines the activities that aid the organization’s ability to achieve its goals
What two things does a TD strategic plan link?
The TD department goals to the overall org strategies
What elements are included in a strategic plan? (6)
TD vision
mission statement
value statements
strategic goals
objectives
action plans
TD vision
focuses on future goals
TD mission statement
defines purpose of TD, its reason for existing, and its direction