beliefs and behaviour Flashcards
our own thoughts and opinions that inform our reactions to things =
attitudes
what are the 3 components of an attitude?
affective (feelings, emotions), cognitive (beliefs, thoughts), behavioural (actions, intentions)
what are the 4 elements of principle of compatibility?
action, target, context, time
when will the correspondence between attitudes and behaviour be greatest?
when both are measured at the same degree of specificity
as specificity goes up, what also goes up?
correlation between attitude and behaviour (relationship between 2 variables)
what 2 things effect attitude strength?
accessibility and temporal stability
stronger attitudes are resistant to change so are ______ over time
stable
what 2 things determines the strength of values?
personal importance (value) and direct experience
what are the 2 components that the expectancy value approach suggests attitudinal beliefs have?
outcome beliefs, value associated with the outcome
attaching personal importance to an attitude _____ impact of attitude on behavioural intentions and action
enhances
is there a higher or lower strength of attitude if you have direct experience with it?
higher