attitudes Flashcards
What is an attitude?
An attitude is a learned, stable, and enduring evaluation of a person, object, or idea that affects an individual’s behaviour in a consistent way.
What are the three components of the Triadic Model of Attitude?
Cognitive – beliefs or thoughts (e.g., “I believe exercise is good for me”)
Affective – emotional response (e.g., enjoyment or dislike of running)
Behavioural – how we act (e.g., attending training)
Give an example of a positive attitude using the triadic model.
Cognitive: “Exercise improves health.”
Affective: “I enjoy going to the gym.”
Behavioural: “I train three times a week.”
How are attitudes formed?
Socialisation (peers, parents, culture)
Past experiences
Media influence
Social learning (Bandura)
Reinforcement (positive experiences)
What is cognitive dissonance?
A feeling of mental discomfort when one component of the attitude does not match the others – used to change attitudes.
Example:
If a performer believes fitness is important but hates running, the coach might introduce new, enjoyable fitness activities to reduce dissonance.
What is persuasive communication?
A method of changing attitudes using convincing messages delivered by a credible communicator, tailored to the audience and context.
What are the 4 elements of effective persuasive communication?
Persuader – someone with credibility/status
Message – clear, logical, and fact-based
Receiver – open to change
Situation – timing, setting, and readiness to listen
How can coaches apply persuasive communication and cognitive dissonance to change attitudes?
Use role models or respected athletes as persuaders
Emphasise positive outcomes of change
Introduce enjoyable alternatives to reduce negative feelings (dissonance)
Why are attitudes important in sport?
They influence:
Motivation
Commitment to training
Performance under pressure
Team cohesion and behaviour
What is the difference between positive and negative attitudes in sport?
Positive: Leads to effort, persistence, and enjoyment
Negative: Leads to avoidance, demotivation, or anxiety
