8.3 Elements of organisational purpose Flashcards
Each person’s contribution to strategy is often subconscious and takes place in a three-part cycle. What are the three parts?
Implement
Monitor Results
Adjust
What is the dictionary definition of “vision”?
The ability to think about or plan the future with imagination or wisdom.
Bennis and Nanu (1985) suggest that vision is a mental image of a possible and desirable f______ of the o________.
Future
Organisation
Lynch (2015) said “vision is a challenging and imaginative picture of the future role and objectives of the organisation, significantly going beyond its current e_________ and competitive p________.
environment
position
Vision:
- starts the process, and requires an awareness of the need to change
- require a challenge to the p_______
- challenges existing perceived b_______
- requires more than just an extension of replication of the current picture
- provides a c______ for the people involved
purpose
boundaries
challenge
Maccoby (2017) suggests that there are 6 core aspects of human emotion that need to be considered in the shaping and development of “meaning” within an organisational mission. What are these?
1) Dignity - the need to feel part of the whole and recognise our individual role
2) Mastery- the requirement to feel in control of what we do
3) Information - the desire to understand and learn
4) Play - the drive to explore and innovate
5) Survival - the instinct of defence of oneself and the group
6) Relatedness - the need to interact and work with others
There is a human need to clarify and write down organisational mission in a “mission statement” with the objective of declaring organisational p_______ to the w_____ at large, and the internal objective of ensuring that employees have an understanding of the organisational mission and purpose.
purpose
world
Lynch (2015) takes 5 core traits that tend to sit within a mission statement:
- nature of the b_______
- focus on the n____ of the customer
- values and b_____ of the organisation
- element of sustainable competitive a________
- r_______ for our existence
business needs beliefs advantage reasons
Argenti (1989) suggests that mission statements are more to do with public relations and the image of the company than with…. what?
Strategy
What are the four parts of the Ashridge Mission Model developed by Campbell (1991)
Purpose - why?
Values - who and what?
Standards and behaviours - how?
Strategy - when and where?
What are McKinsey’s 7 Ss?
Structure Strategy Systems Skills Style Staff Shared values
Which of McKinsey’s 7 Ss sits at the center of the web of strategy?
Shared values
“O_________” and “g_____” are often used interchangeably - Mintzberg (1994) suggested that an objective is a goal expressed in the form by which its attainment can be measured. e.g. a goal could be to cut costs, but the objectives would be to receive a 30% saving.
Objectives
Goals
What does “SMART” stand for in objective setting?
Specific Measurable Achievable Realistic Timely
What three things does “Triple Bottom Line” refer to?
Financial performance
Addition of value to shareholders
Impact on economy, environment and society