3.5 Strategic actions

Question 1

What is meant by a “Strategic action”?

Answer 1

Any activity that follows from the planning and development of strategy.

Question 2

When developing strategic actions, what are the “3 Is” that can be used to define each action?

Answer 2

Improvement - something we need to do more effectively
Innovation - something different that we need to do
Improvisation - something where we need to interpret what is happening and act accordingly.

Question 3

What is left-brain thinking?

Answer 3

Normal daily, logical, thinking.

Question 4

What is right-brain thinking?

Answer 4

Lateral, creative thinking.

Question 5

Thatcher (2006) suggested four core elements to communicating strategy. What are these? (FIME)

Answer 5

1) Focus - specifically what are we trying to achieve?
2) Impact - what difference will it make?
3) Media - how to we ensure the right people know the right things?
4) Engagement - how do we get the right people working together?

Question 6

Give three common approaches to the communication strategy for a business.

Answer 6

1) Strategy workshops
2) Strategy projects/teams
3) Holistic business case justification