5. Levin & Gaeth (1988): How consumers are affected by the framing of attribute information before and after consuming the product

Question 1

Framing: attribute

Answer 1

how consumer are affected by the framing of attribute information
information counts more than personal experience

Question 2

Method

Answer 2

three conditions: 1) taste before labeling, 2) taste after labeling, 3) label only
framing:
75% lean ground beef (positive framing)
25% fat ground beef (negative framing)

Question 3

Results

Answer 3

egardless of condition, ‘lean’ frame leads to better evaluation (good tasting, high quality)

Question 4

when was effeect strongest

Answer 4

when the participants only see the label and don’t taste the beef

Question 5

averaging model of information integration:

Answer 5

the effect of any one source of information is decreased when it is combined with another source of information