1. Crockett & Wallendorf (2004): the role of normative political ideology in consumer behavior Flashcards
conclusion:
ormative political ideology is central to understanding shopping as an expression of social and political relations between households confronting attenuated access to goods and services, ranging from housing to food, in a setting stratified by gender, race and class
Typology
qualitative paper, critical ethnographic approach
data collected though interviews
seeing if the results matches the theory
ideology
a system of beliefs and values created and promulgated by a given society’s most dominant group(s)
political ideology
a worldview readily found in the population, including sets of ideas and values that cohere, that are used publicly to justify political stances, and that shape and are shaped by society
Black liberals:
close to American liberalism, government guarantees distribution of social justice, hopes for full integration in society
Black nationalists
different views within the ideology, advocate for more separation between the groups, race is the most important category though which black life is categorized, black communities should engage in solidarity
Societal problem
‘how do Black residents react to attenuated access to resources?’
Exit, loyalty and voice responses to attenuated access
exit = actually leaving, loyalty = giving support, voice = active attempts to improve conditions through expressions of opinion and perspective with others
black liberal ideology:
exit
loyalty
voice
exit responses —> outmigration and outshopping
loyalty —> neighborhood preference,
voice —> critiquing the black working class consumer behavior
black nationalist ideology:
exit
loyalty
voice
exit responses —> outshopping,
loyalty —> black entrepreneurship
voice —> critiquing black criminality, critiquing racist assumptions, racial chauvinism
