4 Housing

Question 1

post war boom: why?

Answer 1

1. global economic boom
2. rise in average wages
3. welfare state
4. low energy prices until early 1970s
5. commitment by both parties to full employment

Question 2

consumer credit

consumer credit

Answer 2

• relaxation of credit rules in 1954 meant more consumption and increased borrowing
• delays of 3 months until new stock ordered in some stores
• looked down upon to borrow money

Question 3

consumer spending

1957-1960 consumer goods

Answer 3

£1b on consumer goods
1960: £1.5

Question 4

consumer spending

wages 1960-1950

Answer 4

doubled

Question 5

consumer spending

JB Priestley

Answer 5

coined the term ‘admass’ to describe new society of consumption

Question 6

consumer spending

1955-1966 washing machine ownership + advertising strategies

Answer 6

1955: 17% had a washing machine
1966: 60%
adverts designed to appeal to women when it came to domestic technology, housewives also had more time as a result

Question 7

consumer spending

By 1969, smelling?

Answer 7

• over 1/2 of all men/women regularly used scented deoderants, perfumes, or aftershaves

Question 8

high rise flats

1960s… replaced

Answer 8

terraced housing

Question 9

high rise flats

jack lynn and ivor smith

Answer 9

described them as ‘streets in the sky’

Question 10

high rise flats

high rise flats… decline :(

Answer 10

• soon became cold and damp, draughty after being built
• ronan point collapse in 1968
• part of the building exploded and killed 3 people
• old newspapers were found to have been used in some places instead of concrete

Question 11

new towns

real wages rose 1955-1969

Answer 11

prices remained stable

Question 12

new towns

indicated…

Answer 12

success of 1946 act

Question 13

new towns

egs. + who movd in?

Answer 13

runcorn, skelmersdale, washington, redditch, livingstone
- central heating, hot water, gardens, green spaces attractive
- inner city families moved into

Question 14

New towns act 1946

New trowns act 1946 :D

Answer 14

• gov should improve living standards
• homelessness caused by wartime bombing
• 4 new towns across Britain (stevange, telford, cumbernauld, etc) with modern planning and architecture
• home ownership increased from 29% in 1950 to 50% in 1970

Question 15

poverty :(

1966 housing charity shelter

Answer 15

founded to help 12,000 people nationwide - homeless and the tens of thousands in temporary accomodation

Question 16

poverty

elderlty people

Answer 16

1965: 1.5m lived alone

Question 17

poverty line 1967

Answer 17

7.5m lived below pov line