3.9.4 - digital technology Flashcards
1
Q
how does digital technology effect businesses?
A
- speeds up production line
- can monitor staff
- customers are able to review products/services
2
Q
what is meant by ‘big data’?
A
gathering loads of data from some sources e.g.) social media usage
3
Q
what can businesses use big data for?
A
- provide services for individuals needs
- personalise marketing (loyalty cards)
- structure adverts to engage audience
4
Q
what is data mining?
A
looking at the data and identifying patterns, seeking to make sense out of it
5
Q
what are the 4 methods of data mining?
A
- data counting
- correlation analysis
- decision trees
- network analysis/critical path
6
Q
what are the pros of digital technology?
A
- larger target audience
- increase efficiency
- decrease costs
7
Q
what are the cons of digital technology?
A
- expensive training
- security breaches
- financial barriers to entry
