3.8.1 - strategic direction Flashcards
1
Q
what are the 4 sectors of Ansoff’s Matrix?
A
- market penetration
- market development
- product development
- diversification
2
Q
what is market penetration?
A
trying to sell current products by presenting offers and discounts
3
Q
what is market development?
A
selling existing products into new markets to expand and grow
4
Q
what is product development?
A
bringing new products into a current market to attract new buyers
5
Q
what is diversification?
A
bringing new products into new markets
