3.7.7 porters 5 forces Flashcards

1
Q

what are the 5 forces?

A
  1. threat of new entrants
  2. threat of substitutes
  3. bargaining power of buyers
  4. bargaining power suppliers
  5. rivalry among existing competitors
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2
Q

what is meant by threat of new entrants?

A

the new businesses are threatening existing businesses of new firms entering the industry creating competition and gaining market share

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