3.7.7 porters 5 forces Flashcards
1
Q
what are the 5 forces?
A
- threat of new entrants
- threat of substitutes
- bargaining power of buyers
- bargaining power suppliers
- rivalry among existing competitors
2
Q
what is meant by threat of new entrants?
A
the new businesses are threatening existing businesses of new firms entering the industry creating competition and gaining market share