3.8.2 - strategic positioning Flashcards

1
Q

what benefits can you get from focussing on costs?

A
  • lower unit costs
  • economies of scale
  • lean production
  • access to cheap labour
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2
Q

what benefits can you get from focussing on differentiation?

A
  • physical brand image
  • product design
  • quality
  • ability to offer customer service
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3
Q

what is cost leadership?

A

when a business prioritises reducing the cost of production to offer the lowest priced products

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4
Q

what is cost focus?

A

when businesses attempt to attract customers based on price

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5
Q

what is differentiation leadership?

A

focuses in providing perks that add value for consumers, while higher prices are a sort of “make up” for their higher costs

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6
Q

what is differentiation focus?

A

attempting to outperform rivals by offering a product that is perceived by consumers to be superior to that of competitors even though its price is higher

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7
Q

what are SMART objectives?

A
  • specific
  • measurable
  • achievable
  • relevant
  • time bound
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