3.9.2 - assessing innovation Flashcards
1
Q
what is innovation?
A
producing a creative product that can drastically change a market status - doing things in a different way to get competitive advantage
2
Q
how can you be innovative?
A
- fill gaps in the market
- giving customers something they didn’t know they wanted
- improving a product
- creating engaging marketing
3
Q
what are the 2 types of innovation?
A
- product and process
- research and development
4
Q
what is intellectual property?
A
stuff you own (intangible) but have protection over
5
Q
what is a trademark?
A
protection over names, logos and slogans - brands
6
Q
what is copyright?
A
protection over songs/movies/books/games
7
Q
what is a patent?
A
protection over products/inventions
8
Q
what is intrapreneusip?
A
encouraging people in the workforce to be entrepreneurial - take risks