3.9.2 - assessing innovation Flashcards

1
Q

what is innovation?

A

producing a creative product that can drastically change a market status - doing things in a different way to get competitive advantage

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2
Q

how can you be innovative?

A
  • fill gaps in the market
  • giving customers something they didn’t know they wanted
  • improving a product
  • creating engaging marketing
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3
Q

what are the 2 types of innovation?

A
  • product and process
  • research and development
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4
Q

what is intellectual property?

A

stuff you own (intangible) but have protection over

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5
Q

what is a trademark?

A

protection over names, logos and slogans - brands

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6
Q

what is copyright?

A

protection over songs/movies/books/games

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7
Q

what is a patent?

A

protection over products/inventions

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8
Q

what is intrapreneusip?

A

encouraging people in the workforce to be entrepreneurial - take risks

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