3.3 Flashcards

1
Q

what is memory

A

the capacity of the brain to encode info, store it, retain it and then retrieve it when needed

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2
Q

explain encoding

A

information must be converted into a form that the brain can process and store

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3
Q

explain storage

A

retaining the info over a period of time

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4
Q

explain retention

A

the ability to recall or recognise what has been learned or experienced

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5
Q

explain retrieval

A

recovery of the stored material from either the short-term or long-term memory

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6
Q

what do memories include

A

past experiences, knowledge gained and thoughts had

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7
Q

what are the 3 levels of memory

A

sensory, short term and long term

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8
Q

how does info travel through the brain

A

it first passes through sensory memory and then enters STM. info is then either transferred to LTM or discarded.

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9
Q

what does sensory memory do

A

retains all the visual and auditory input received for a few seconds

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10
Q

is everything encoded into the stm

A

no only a select few

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11
Q

what is the main type of info that enters the STM

A

visual or auditory images

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12
Q

how many items can the stm hold

A

about 7

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13
Q

how long can the stm hold info for

A

around 30 seconds

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14
Q

how accurate is retrieval of items during this time

A

very accurate

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15
Q

if items from stm aren’t transferred to ltm what happens to them

A

they are lost displacement or decay

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16
Q

how can someone’s stm be measuredn

A

by finding out the number of ‘meaningless’ items that they can reproduce correctly and in order, immediately after seeing them or hearing them once

17
Q

how can memories be kept in the stm

A

by rehearsal

18
Q

what is the serial position effect

A

it is when you recall a series of objects and most items remembered are at the start (primary effect) or end (recency effect) of the sequence

19
Q

why does the primary effect occur

A

because there has been some time for rehearsal

20
Q

what is the recency effect due to

A

displacement or decay of the earlier objects

21
Q

what does chunking do

A

improve the capacity of the stm

22
Q

what is chunking

A

when you group items together to make a single item

eg 01698337598

 01698 337 598
23
Q

what can the stm do with data

A

process it and store it (to a limited extent)

24
Q

how can the stm perform simple cognitive tasks

A

because it can process data & store it to a limited extent

25
how much capacity does the ltm have
unlimited
26
how long can the ltm hold info for
a long time
27
what is encoding
the conversion of one or more nerve impulses into a form that can be stored and retrieved later from the atom or ltm
28
what promotes successful transfer of info from stm to ltm
- rehearsal - organisation - elaboration
29
what is rehearsal
a shallow form of encoding. means revisiting and repeating info
30
what is organisation
when info is organised into logical categories by linking with previous memories
31
what is elaboration
when the meaning of the item is analysed. it’s regarded as a deeper form of encoding which leads to improved info retention
32
what aids retrieval of into from the ltm
contextual clues
33
what do context clues do
they relate to the time and place when the info was initially encoded into the ltm