2.5 Critical Analysis and Evaluation

Question 1

Why is critical analysis and evaluation needed?

Answer 1

In order for possible improvements or modifications to a design to be made

Question 2

What does a SWOT analysis do?

Answer 2

Identifies the strengths and weaknesses of a design, it also explores the possible opportunities for the design and any threats to the success

Question 3

What are the strengths?

Answer 3

Any features of the design that make the product unique or give it a competitive edge

Question 4

What are the weaknesses?

Answer 4

Any features that are inferior to other current products or whether the product is suitbqieneor the target market

Question 5

What are the opportunities?

Answer 5

What changes could be made to make the product more competitive or attract a different target market

Question 6

What are the threats?

Answer 6

What are the possible risks that could adversely affect the success of the product

Question 7

When can an objective, independent evaluation of a product be gained?

Answer 7

Through third party feedback

Question 8

Why is third party feedback valuable?

Answer 8

It reflects unbiased views rather than those or the design team, the product will have a greater chance of being successful as a result

Question 9

How can designers get feedback?

Answer 9

• Discussions or conversions with potential customers in focus groups or customer panels
• Quantitative interviews or qualitative interviews
• Marketing strategies such as social media