2.3.4 Sales Process

Question 1

Sales Process

Answer 1

Speedy & Efficient Service
Customer Engagement
Responding to customer feedback
After-sales service
Product Knowledge

Question 2

Hard Approach

Answer 2

This is when sales employees actively seek out customers and advise them about the products or services on offer, trying to encourage them to make a purchase. This can be done face to face or through cold calling

Question 3

Soft Approach

Answer 3

This is when sales employees simply advise customers that they are available should the customers require any help or information about the products or services on offer. This approach allows customers to look at the products and services on offer in their own time.

Question 4

What contributes to good customer service

Answer 4

Efficient Service
Excellent post sales service
Quick Delivery
Knowledgeable, friendly and helpful staff
Meeting legal requirements
Good product availability