2.2.4 Promotion

Question 1

Businesses use promotion to:

Answer 1

Inform consumers of new products or services
Persuade customers to buy a product or service
Remind the customer of benefits of a product or service

Question 2

Methods of promotion

Answer 2

Advertising - paid for message designed to influence a customer to purchase
Sponsorship - Financial support for a person or organisation in order for their product to be promoted
Product Trials - encourage a customer to try a product for free or a lower price
Special offers - incentives to get products cheaper
Branding - to create an established and reputable business

Question 3

Promotional strategy

Answer 3

Combines some or all the methods of promotion in order to reach the target audience

Question 4

Methods of using technology in promotion

Answer 4

Viral marketing on social media
Targeted online advertising
Apps
E-newsletters

Question 5

Viral Marketing

Answer 5

Producing marketing material that can be shared and is encouraged to be shared