1.2.1 Customer Needs Flashcards
1
Q
4 Customer needs (marketing mix)
A
Price
Quality
Choice
Convenience
2
Q
Price
A
How much to charge for a product / service
3
Q
Quality
A
Relates to the standard of the product or service being offered. Some level of quality is always expected.
Generally lower price means lower quality
4
Q
Choice
A
Having a range of products / Services for a customer to choose from including sizes, colours, patterns, styles
5
Q
Convenience
A
Customers often pay more for convenience.
Relates to something being quicker, easier or less hassle to get something
6
Q
Generating Sales
A
To do this a business must provide a product that the target market wants and needs to meet customer requirements
7
Q
Business Survival
A
Keep the business running. One of the main aims for a new business
