2.2.3 Analyses (content, correlational) (Non experimental) Flashcards

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1
Q

what is a content analysis?

A

a method for producing quantitative data from qualitative material

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2
Q

what is a content analysis used for?

A

analysing and assessing the content of communication

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3
Q

what sort of communications can a content analysis be used on?

A

newspapers
music videos
tv/film
social media

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4
Q

what are the steps of a content analysis?

A
  1. choose type of media
  2. Develop research and null hypothesis
  3. Devise coding units
  4. Tally content with coding units
  5. Themed and draw conclusions
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5
Q

What is an issue of devising objectively operationalising coding units?

A

It can be difficult

Because it’s very much open to interpretation

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6
Q

What are some issues with content analysis?

A

Time consuming
(Expensive)
Small samples are used (hard to generalise)

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7
Q

What is an advantage of content analysis?

A

High in ecological validity

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8
Q

What is a correlational analysis?

A

Statistical technique which measures the strength and direction of a relationship between two or more variables

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9
Q

What are co variables?

A

2 variables we look at to see if they are in a relationship

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10
Q

What is a perfect positive correlation?

A

+1

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11
Q

What is no correlation?

A

0

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12
Q

What is a perfect negative correlation?

A

-1

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13
Q

Is a correlation analysis experimental or not?

A

Non experimental

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14
Q

When is a correlational analysis beneficial?

A

When studying co variables you can’t experiment in a lab setting for ethical and practical reasons

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15
Q

One issue of a correlational analysis is you can’t establish a cause and effect relationship explain why?

A

You don’t know which variable causes the other

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16
Q

Give an example of other things that may influence results?

A
Upbringing 
Biological factors 
Mental health
Alcohol 
Drugs