20.2 Place: and important part of the marketing mix

Question 1

E-commerce

Answer 1

The buying and selling of goods and services by businesses and consumers through an electronic medium.

Question 2

Channel of distribution

Answer 2

The chain of intermediaries a product passes through from producer to final consumer.

Question 3

Online marketing (e-commerce)

Answer 3

The selling and marketing activities that use the internet, email and mobile communications to encourage direct sales via electronic commerce.

Question 4

Digital distribution

Answer 4

The delivery or distribution of digital media content such as audio, video, TV programmes, films, software and video games.

Question 5

Physical distribution

Answer 5

The activities that combine to achieve the efficient movement of finished products from the end of the production operation to the consumers.

Question 6

Integrated marketing mix

Answer 6

The key marketing decisions complement each other and work together to give customers a consistent message about the product.