18.3 Sampling Flashcards
1
Q
Sampling
A
The process of selecting a group of respondents from a large population.
2
Q
Sample
A
A group of people taking part in a market research survey was selected to represent the overall target market.
3
Q
Sampling bias
A
When a sample is not a good representation of the whole population because it is chosen in ways that give some people a greater chance of being selected.
