19.3 Product portfolio analysis Flashcards
1
Q
Product portfolio analysis
A
Analyzing the range of existing products of a business to help allocate resources effectively between them.
2
Q
Product life cycle
A
The pattern of sales for a product from launch to withdrawal from the market.
3
Q
Consumer durables
A
A manufactured product that can be re-used and is expected to have a reasonably long life.
4
Q
Extension strategy
A
A marketing plan to extend the maturity of a product before a completely new one is launched.
5
Q
Boston Matrix
A
A method of analyzing the product portfolio of a business in terms of market share and market growth.
