18.4 Market research data Flashcards
1
Q
Arithmetic mean
A
The value calculated by totalling all the results and dividing by the number of results.
2
Q
Mode
A
The value that occurs most frequently in a set of data.
3
Q
Median
A
The value of the middle item when data has been ordered or ranked. It divides the data into two equal parts.
4
Q
Range
A
The difference between the highest and lowest value.
5
Q
Coding
A
The process of labelling and organising qualitative data to identify the main themes and the links between them.
