MARKETING MIX INTRO

Question 1

Why do you use the 7Ps

Answer 1

Use the 7ps of marketing in order to create a brand identity and achieve marketing and organisational marketing objectives.

Question 2

What are the 7P’s

Answer 2

1 = Product
2 = Price
3 = Place
4 = Promotion
5 = People
6 = Process
7 = Physical Evidence

Question 3

What is product

Answer 3

Product - The actual goods and services provided

Question 4

What is price

Answer 4

Price - The amount of money that is paid for a product

Question 5

What is place

Answer 5

Place - The means of which the product is distributed to the consumer (Is it online so via delivery services or is it in store)

Question 6

What is promotion

Answer 6

so via delivery services or is it in store)
Promotion - Activities to inform and persuade potential customers

Question 7

What is ‘people’

Answer 7

People - The representatives of a company a customer interacts with

Question 8

What is ‘process’

Answer 8

The procedure for acquiring the product, from initial enquiry to delivering of the goods (if you went to mcdonalds and ordered a milkshake, you would receive the goods considerably quickly, but if you were to configure a lamborghini, it would take a couple of months before you would receive the goods)

Question 9

What is physical evidence

Answer 9

The tangible elements of an organisation the customer sees (chairs, tables etc)