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CMP Test > 11. CIC 33: Exhibits > Flashcards

11. CIC 33: Exhibits Flashcards

1
Q
  1. A general contractor is:
    a. One who contracts to supply certain services or materials.
    b. Contractor appointed by show or building management as the sole agent to provide services.
    c. Company responsible for handling exhibit properties.
    d. Company which provides all services to exhibition management and exhibitors.
A

d. Company which provides all services to exhibition management and exhibitors.

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2
Q
  1. As soon as you have decided to proceed with an exhibition you should:
    a. Determine the booth price.
    b. Select a site for the exposition.
    c. Determine the number of booths.
    d. Develop an operating plan and budget.
A

d. Develop an operating plan and budget.

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3
Q
  1. A __________ is an important tool for marketing to potential exhibitors:
    a. Demographics
    b. Exhibitor service manual
    c. Sponsorships
    d. Exhibitor prospectus
A

d. Exhibitor prospectus

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4
Q
  1. The back wall of a perimeter wall booth can go up to:
    a. 8’
    b. 10’
    c. 20’
    d. 12’
A

d. 12’

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5
Q
  1. Most applications for the exhibit become contract when:
    a. The show floor is sold out.
    b. The exhibitor signs the contract.
    c. The exhibitor signs the application and mails it to show management.
    d. Show management signs, accepting the applicant as an exhibitor.
A

d. Show management signs, accepting the applicant as an exhibitor.

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6
Q
  1. The following are popular methods of assigning space except:
    a. First come, first serve
    b. Advance sale
    c. Size of company
    d. Priority point system
A

c. Size of company

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7
Q
  1. You are planning your 2013 convention and exhibition. In 2010, the exhibits occupied 80,000 net square feet (nsf). History indicates each year there is a 5% growth in the exhibit square footage. You checked with the Fire Marshal and the aisle widths can stay the same 10’. The 2010 registration space required 10,000 gross square feet (gsf); it will be the same for 2013. What is the gross footage needed for exhibits and registration?
    a. 178,000
    b. 94,000
    c. 89,000
    d. 194,000
A

d. 194,000

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8
Q
  1. For the above convention w 80,000 sqst, what is the number of 10’ x 10’ booths you can sell?
    a. 1780
    b. 920
    c. 940
    d. 790
A

b. 920

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9
Q
  1. Your board of directors decided to change the booth size to 8’ x 10’ for the above convention for 2013. What is the number of 8’ x 10’ booths you can sell?
    a. 1150
    b. 840
    c. 1200
    d. 570
A

a. 1150

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10
Q
  1. When planning an international exhibition you should consider which of the following?
    a. That the exhibiting model in North America does not apply to the remainder of the world.
    b. If the exchange rate will allow you to buy those new shoes while in Italy.
    c. Advertising is a major component and could be costly, budget appropriately.
    d. A and C
A

d. A and C

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11
Q
  1. The best tool for encouraging attendees to visit the exhibit hall is:
    a. Food & Beverage
    b. Door prizes
    c. Unopposed exhibit hours
    d. A and C
A

c. Unopposed exhibit hours

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12
Q
  1. If your booth has a higher than average background, which type of booth should you request?
    a. Peninsula Booth
    b. Island Booth
    c. Bay Booth
    d. Perimeter Booth
A

d. Perimeter Booth

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13
Q
  1. Drayage means:
    a. Transportation of materials from point of arrival to exhibit area.
    b. FOB shipping point
    c. FOB destination
    d. Siderails and backdrops of exhibit booth.
A

a. Transportation of materials from point of arrival to exhibit area.

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14
Q
  1. An exhibit floor load is:
    a. The total weight of the exhibit booths.
    b. The maximum occupancy that the local fire codes will allow in the exhibit hall.
    c. The weight per square foot that an exhibit floor can safely accommodate.
    d. The total number of exhibits that can fit in the exhibit hall.
A

c. The weight per square foot that an exhibit floor can safely accommodate.

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15
Q
  1. The exhibit hall you are considering has 135,000 gross square feet. What is the actual amount of sellable (trade) space available to exhibit booths only?
    a. 100,000 sq ft
    b. 70,000 sq ft
    c. 35,000 sq ft
    d. 67,500 sq ft
A

d. 67,500 sq ft

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16
Q
  1. Your board has decided that your annual convention needs to include a trade show. Your best source for assistance and planning is:
    a. Subcontractor
    b. Official Service Contractor or General Contractor
    c. Exclusive Contractor
    d. Material Handling Contractor
A

b. Official Service Contractor or General Contractor

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17
Q
  1. The detailed operations manual you prepare for your convention bureau representative, exhibit facility manager, hotel sales manager, service contractor and all specialty contractors should be in their hands:
    a. At least 30 days prior to the exhibit
    b. At least 90 days prior to the exhibit
    c. At least 60 days prior to the exhibit
    d. At least 120 days prior to the exhibit.
A

a. At least 30 days prior to the exhibit

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18
Q
  1. The back wall height for a standard booth is:
    a. 6’
    b. 8’
    c. 10’
    d. 12’
A

b. 8’

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19
Q
  1. If one of your exhibitors has requested a booth with no adjacent neighbors and prefers lots of aisles for maximum foot traffic, which type of booth would you suggest for this exhibitor?
    a. Peninsula booth
    b. Island booth
    c. Standard booth
    d. Perimeter wall booth
A

b. Island booth

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20
Q
  1. In order to accommodate 100, 10’ x 10’ exhibit booths, what is the required net square footage?
    a. 1,000
    b. 10,000
    c. 20,000
    d. 30,000
A

b. 10,000

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21
Q
  1. Suitcasing is when…
    a. A company contracts space at a hotel of adjacent venue to display their products and meet with exhibition attendees without paying for booth space or sponsor fees.
    b. A vendor has upset exhibition management and they are told to pack their bags.
    c. A vendor engages in selling of pushing products or services outside the exhibit space.
    d. When a company tries to sell its products or service on the show floor without permission or consent of the exhibition management.
A

d. When a company tries to sell its products or service on the show floor without permission or consent of the exhibition management.

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22
Q
  1. Exhibit marketing material should:
    a. Demonstrate how the event can help exhibitors increase product awareness.
    b. Provide one-on-one time with prospects.
    c. Strengthen relationships with current customers.
    d. Generate leads and obtain new customers.
    e. All of the above.
A

e. All of the above.

23
Q

Exhibits present an opportunity for marketers to what?

A

A unique opportunity for exhibitors to market their products or services to a highly targeted group of customers or potential customers gathered in the same place at the same time.

24
Q

The first step in planning exhibits is a strategic one:

A

deciding whether or not to have one

25
Q

Steps in planning an Exhibition: 4 things

A

Conduct a market analysis
Create a budget
Facility Planning
Choose Service Contractors

26
Q

Conduct a market analysis: 5 things to consider

A

Who are the attendees?
What products and/or services are of interest?
Why would an exhibition be appropriate for the event?
Can the exhibition be profitable?
Visit competitor shows if at all possible

27
Q

Facility Planning- what do you have to consider?

A

How much space is needed? Industry standard is twice as much square feet as your exhibitors will require.

Will you require more meeting space (special events, F2F meetings with exhibitors)?

Can the meeting and exhibits be held at the same facility?

Does the host city have enough hotel rooms for attendees and exhibitors?

28
Q

General Service Contractor does what? (GSC: Freeman Expo, GES, etc.)

A 
Help with majority of your exhibiting needs 
Material handling (drayage)
Pipe and drape
Floor diagrams
signage
29
Q

Exclusive contractors do what? (facility provided)

A

No choice. Must use per facility contract.

30
Q

Specialty contractors do what? 5 things

A 
Audio visual
Custom furnishings
Plant and floral rental
In booth security
Van lines and freight carriers
31
Q

Exhibitor appointed contractors (EAC)

A

Exhibitors may hire their own contractors especially if they do exhibit often

32
Q

What is an EAC?

A

Exhibitor appointed contractors

33
Q

EAC’s must do what?

A

Need proper paperwork (letters of intent and insurance)

Must inform the GSC of any EAC’s and ensure all will work together for a successful show

34
Q

Exhibitor Prospectus is what?

A

specific promotional piece for sell of booth space to potential exhibitors

35
Q

Exhibitor Prospectus includes what in it?

A

Date(s), time(s), location
Attendee data (demographic info)
Background info about the event
Costs
sponsorship opportunities
payment method
cancellation policies
Space assignment method
First-come, first-served – preference given to order of contract receipt
Priority point system – awarded points for every year they have exhibited with group
Advance sale – selling space at the current show

36
Q

Exhibitor Service Manual is what and includes what?

A

Rules and regulations of the show

Contractor services and order forms needed

37
Q

At least ____ days prior to the show you must send the exhibitor service manual to exhibitors

A

90

38
Q

Suitcasing

A

– selling products or services on show floor without show management approval

39
Q

Outboarding

A

– displaying of products or services in a facility adjacent to show without paying for booth space

40
Q

Types of exhibit booths or stands (international term) 4 types:

A

Perimeter booth
Island booth
Peninsula booth
Standard (linear/inline) booth

41
Q

Standard (linear/inline) booth

A

10’ x 10’ and will not exceed 8’ in height

42
Q

Peninsula booth

A

– surrounded on 3 sides by aisles and consists of four or more 10’ x 10’ with a standard height of 16’

43
Q

Island booth

A

bordered on all four sides by aisles. Height is the only restriction at 16’

44
Q

Perimeter booth

A

similar to a standard booth except that the height may reach up to 12’

45
Q

To calculate the total amount of Exhibit Space you need for a show, use this formula:

A

Exhibit space: # of sq. ft. needed for booths x 2

Ex) 400 x (10’ x 10’) x 2 = 80,000 sq. ft.

46
Q

To determine your pricing for booth space, use this formula:

A

Total expenses/# of booths

Total expenses/net sq. footage

47
Q

To Estimate total Revenue:

A

Total booths x booth price

Projected sq. footage x price per sq. ft.

48
Q

Rule of thumb- _____ as much sq footage should be rented as will be used by your exhibitors. Takes into account for aisles, registration, food courts, etc.

A

twice

49
Q

Material handling used to be called what?

A

Drayage

50
Q

Exhibitor service manual should be sent ____ days in advance.

A

90 days.

CIC- p406

51
Q

Describe Linear exhibit display-

A

shares 1 or more borders w other displays

52
Q

Island booth stand-

A

aisles on all 4 sides

53
Q

Peninsula display stand-

A

aisles on 3 sides

CMP Test (15 decks)

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