Zendaya Audience and Industry Flashcards

Question

How is Meta funded?

Answer 1

1. the vast majority of the company’s revenue comes from social media advertising, which amounted to 97.8% in 2023. In 2022, Meta had revenues of $39billion, with each Instagram user bringing revenues of around $312. 2. Platforms have also integrated an e-commerce system that allows users to buy and sell products; they take a commission for each transaction 3. More controversially, Meta collects your data, including demographics and behaviour, to sell to third-party companies who use this information to create more targeted advertising, develop new products and services, or swing election campaigns.

Answer 2

Meta has surged by 400% since October 2022, when it bottomed at $88. In April 2024, the stock price stands at $497

Answer 3

Regulated through a combination of: -its own community guidelines (content of hate speech may see a user being removed from the platform) -content moderation: human and automated moderators to identify and remove content that violates guidelines -legal regulations, e.g. privacy, data protection and online safety -oversight from government bodies such as passing new regulations and conducting investigations -user reporting and feedback e.g. users can report inappropriate posts

Answer 4

X corp was established by Elon Musk in 2023 as the successor to Twitter. It's a subsidiary of X Holdings Corp, which is owned by Musk. The Tesla CEO bought Twitter for $44billion. However, Musk isn't the only owner with other investors, including the 2nd largest shareholder of X being Kingdom Holding company, which is owned by Saudi prince and billionaire

Answer 5

1. Meta is diversifying itself and taking advantage of multiple media platforms - new media- such as Instagram, which focuses on social media as well as Whatsapp and Messenger, which are texting and communication apps. This is more likely to enable them to minimise risks and maximise profits. 2. Media companies have undergone internationalisation, expanding the market and reducing cultural risk 3. Meta has undergone vertical integration- how owning messaging apps, social media and virtual reality, as well as horizontal integration, by acquiring both Facebook and Instagram

Answer 6

The number of international brands and non-profits organisations working with her suggests these companies hope her star power will generate a desire for products and services. This can be done through the two-step flow of communication Her brand is beginning to become commodified

Answer 7

Given she is an influencer, people are likely to listen to her and so her work for advocacy and positive change are likely to become cultivated in the mind of the reader.

Answer 8

Personal relationship- feeling of the authentic girl next door, but also someone to aspire to Personal identity- you may aspire to be more like her and buy the clothes she advertises Surveillance- want to keep up with recent trends Diversion- escape from your own reality and enter hers as she conveys to have the perfect life

Answer 9

The Sabido method- social learning theory has also been used in order to inspire positive change in media audiences. This should be shown through Zendaya as it's hoped that her work of positive influence and change will lead to others wanting to advocate for this as well

Answer 10

Dominant reading states that she is a positive influencer trying to advocate and allows people to improve their personal identity for the better However, the oppositional reading would suggest her message could be damaging as vulnerable users of social media could find her message damaging as they compare their own appearance and achievements to Zendaya's

Answer 11

Fans have created fan pages on Instagram and Tik Tok, creating edits of her and her work through textual poaching. For example, her biggest fan page on Tik-Tok has 1.5 million followers, showing how fans are creating social communities and subcultures around her and her values of advocacy and female empowerment. People may feel like they are connecting with her via her Instagram comments, but this is a hyper-reality

Answer 12

Her product is somewhat facing an end of audience as her feed becomes more controlled and covers less platforms, meaning her content is less personalised given people less opportunities for interaction. However, this could be somewhat untrue as most her feed was on Instagram to begin with and gratifications are simply changing with less people experiencing personal relationships and more people looking for identity from her content. many of her posts are partnerships with luxury brands and promotional pieces for her acting work. Despite the huge increase in user-generated content and the mass amateurisation of production, the media conglomerates and global enterprises can still exercise their power through these social networks to reach their target audience.

Answer 13

The largest age group on Instagram is 18-24s, with a larger % of females (48%) compared to Facebook. Gen-Z and millennials make up two-thirds of their users. They are likely to be aspirers, as they wish to be like her with status, or they may be reformers as they want to see change in society and like Zendaya's message of social activism.

Answer 14

The largest age group on Facebook is 25-34s, with 56% of the audience being male, which may suggest Zendaya has less engagement on this sight as she targets her smaller millennials audience and her female orientated content will have less appeal to men. Her viewers on here are more likely to be mainstreamers, who seek security, as they want to be in line with trends and be up to date with her social activism